Your headline appears everywhere: in search results, comments and connection requests. Recruiters search it. Use all 220 characters.
1. Role + specialism + proof
"Senior Data Analyst | Retail pricing & forecasting | Cut stock waste 15% at a national grocer"
2. Role + who you help + how
"HR Business Partner helping fast-growing tech teams build fair, scalable people processes"
3. Current role + target role
"Mechanical Engineer → moving into Project Management | APM PMQ | Delivered £4m plant upgrade"
4. Keywords stack
"Cloud Engineer | AWS | Terraform | Kubernetes | DevOps | Platform Engineering"
5. Mission statement
Works best for senior leaders with an established reputation.
Whichever you choose, include the job title you want to be found for. That's what recruiters type into the search bar.